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  1. Was this helpful?
  2. philanthropynewsdigest.org

    The Cycle: A Practical Approach to Managing Arts Organizations. In The Cycle, Michael Kaiser draws on his extensive experience to illustrate how "good art, well marketed" attracts loyal audiences, volunteers, board members, and donors whose support can be reinvested in developing even bolder, more exciting programming, eventually creating a positive feedback loop with a circular momentum of ...
  3. books.google.com

    Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the "family" continues to grow, providing even more resources.
  4. wallacefoundation.org

    The practices promoted audience engagement in two ways, the report says: They created a shared sense of purpose. This kept the audience-engagement work front and center for leaders and staff members. And that, in turn, allowed the initiative to influence a wide range of the organization's activities.
  5. sciencedirect.com

    May 1, 2023A set of mutations in social, educational, and political roles as well as in the economic contexts of the "arts and cultural organizations" over the past decades have highlighted their need to work on their relationship with audiences.The aim of this paper is to investigate the current debated available in the literature on the "audience development" in four types of "arts and ...
  6. wallacefoundation.org

    May 21, 20247. Align your organization around your audience-building strategy. Steppenwolf Theatre Company developed a series of online and in-person programs that supported a vision of the company as "a public square"—a forum where audience members could participate in discussions with artists and one another about the meaning of a work they ...
  7. press.uchicago.edu

    In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization's programs. Additionally ...
  8. classcentral.com

    The Cycle proposes that: When bold art is marketed aggressively, an organization attracts a family of energized ticket-buyers and patrons. The income produced by this family is reinvested in more art that, when marketed well, builds a larger, even more diverse family.
  9. tandfonline.com

    audiences and argues that this is a complex and multi-dimensional task for which many of the organisations in our research did not evince much readiness or capacity. This lack of a sophisticated understanding of how to diversify audiences will severely limit the possible (and hoped for) out-comes of either the UK or Australian policy strategies.

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